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Interview-winning Resumes are Not Generic

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From time-to-time, a client will express some discomfort or wariness when I talk about creating a narrowly job-focused resume for a specific type of position. They may respond with something along the lines of, “I don’t know… I was really just hoping to get a resume I can use to apply for lots of different jobs. I think something more general will work better for me.”

I could easily crank out a generic, one-size-fits-all resume, but the problem is it wouldn’t be effective in helping the client land a job. When an employer is receiving 100+ resumes on a weekly basis (that’s a pretty conservative number, by the way), he/she is most likely going to choose a resume that is tailored for the position in question over the generic ones.

Employer’s want to know up front whether or not you’re qualified

Interview-winning resumes are successful because they clearly state the value you bring to the table and exactly how you are qualified for the job without wasting precious time detailing irrelevant experience and other information. You want to get an employer’s attention? Tailor your resume to their needs and the requirements for a specified position.

You can see how having a specific job search goal – that is, an actual job title – is so important. By the way, when a potential client contacts me about resume writing, LinkedIn profile development, or any other career communication services but is unsure about the type of job he/she wants to pursue, I advise them to work on deciding on the type of job they want to pursue FIRST. Otherwise my services will not benefit them.

Make sure your resume includes important, job-relevant keywords

Another reason having a specific job position in mind is so important is because it makes it much easier to integrate relevant keywords throughout the resume in order to pass possible ATS system screening (Learn all about ATS-friendly resumes by clicking here).

It’s not unusual for job seekers to have multiple versions of a resume so they can target different jobs. LinkedIn can be a bit of a challenge for job candidates targeting multiple positions since you can only have one LinkedIn account.


Now be honest… is the resume and cover letter you’ve been submitting for jobs getting you noticed? Are you receiving invitations to interview? If you answered “no,” we should talk. Contact me by phone: 1-866-562-0850 or email: for a NO COST, NO OBLIGATION 15-minute consultation. 

Kimberly Ben is a multi-credentialed Professional Resume and LinkedIn Writer and Job Search Coach. She has written hundreds of resumes, cover letters, LinkedIn profiles, and other career communications for multiple career industries and professions. Kimberly’s extensive education, training, and experience have resulted in a clear understanding of current hiring best practices and the most effective job search techniques, branding strategies, and insight on what it takes to gain the competitive edge and impress employers in a challenging job market.

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