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Social Media Tips for Job Seekers

social media photoLooking for a job in today’s competitive market can be tough. More often than not you’re going up against other job seekers just as qualified (maybe more qualified) and just as determined. But with a little planning, you can  stand out  using social media strategically. Spend some time becoming acquainted with each new social media site that you join  so that you get it right the first time. And don’t even bother getting involved with social media if you’re not going to actively participant.


  • Be Professional — Whether it’s your photograph or your comments, you should strive to always be professional on social media when you are looking for a job. It doesn’t matter which social media you’re using, employers often search for you on all of them to learn more about you. Keep that in mind as you use each social media account.
  • Create an Awesome Bio — Write a bio in third person that describes your purpose, your skills, and your values and gives solid examples of what you have accomplished and what you desire to accomplish in the future.
  • Be Consistent — While some accounts will require a longer bio than others, be consistent in your descriptions and use of photos to give a clear picture of who you are across all social media accounts.
  • Personalize — When given the opportunity, try to get a personalized URL for each of your social media accounts. This will make it easier to share and remember and make you stand out.
  • Use Industry Keywords — Your profile, resume, job descriptions and other information needs to have industry keywords so that those who are looking for someone like you can find you.
  • Join Groups & Discussions — Various social media, like LinkedIn, offer groups and discussions which you can join and become active in. It’s important that you join these groups and participate so that you can demonstrate your knowledge level.
  • Start a Blog — Consider starting your own blog that can become the hub of information you want to share with others. You can blog about yourself, about the industry, and actually become a resource to others within your field through a blog.
  • Research Before Interviews — When you do nab an interview, be sure to use social media to research the people you’ll be interviewing with as well as the company culture. You want to not only be sure you’re a good match, but you want to know how to answer questions in the way they want you to.


When you realize that nothing is private on the Internet, no matter what they tell you about “settings”, you will know that you must behave professionally at all times. As you create and expand your personal brand on social media you’ll open up more doors than you thought possible. The power of social media is at your fingertips as a job seeker.


Need a professionally developed LinkedIn profile that positions you as the expert in your field that you are who also happens to be as fascinating on social media as in real life? Well then, we should talk. Contact me by phone: 1-866-562-0850 or email: 

Kimberly Ben is a multi-credentialed Professional Resume and LinkedIn Writer and Job Search Coach. She has written hundreds of resumes, cover letters, LinkedIn profiles, and other career communications for multiple career industries and professions. Kimberly’s extensive education, training, and experience have resulted in a clear understanding of current hiring best practices and the most effective job search techniques, branding strategies, and insight on what it takes to gain the competitive edge and impress employers in a challenging job market.

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